What went wrong?
Over complicating the narrative - During story boarding, we had so many ideas that we wanted to put together that the story became too complicated. So much so that it made shooting difficult and also briefing our actors and making sure everyone in the group was on the same page. To create a good music video I think we need to have a simple idea that doesn't become to confusing to shoot and write about.
Editing - Because we had over complicated the narrative, when it came to editing we found that some of the effects we were expecting to do we were unable to create. When planning our music video we need to make sure we can actually do the desired effects before shooting. Also we were not sure on how to work the programs we were using to edit so this took extra time. However now we know from last year this should not be a problem for our music video.
Location - The location we filmed in was complementary to the narrative and fitted well but it was impractical for reshooting. Therefore this year we need to find somewhere that fits the genre and music etc but is also practical for reshooting which we may need to do.
Blogging - We didn't spend much time on the group blog.
What went well?
Story boarding - As a group we spent a lot of time on story boarding and this proved helpful when it came to the shooting because we knew what shots we needed. We also story boarded and filmed extra shots that we weren't sure of so that we could decide when editing. This was useful for having extra footage while making the opening sequence.
Preparation and the group - We spent a lot of time as a group preparing for the shooting. We drew up lists of what we needed for the day, props etc, as made sure everyone knew what they were doing on the day. This allowed us to film efficiently. We were well organised and this made the filming day less stressful.
Timing - We filmed quite early in order to have enough time to edit. This worked well for our group as the editing took up a lot of time.
Blogging - I spent a lot of time on my individual blog including research and evaluation.
Tuesday 3 July 2012
Analysis of previous work
We began our introduction of A2 media by analysing the previous years music videos. This enabled us to establish the most important features of a music video, what went well for them and what we should avoid.
We picked up on the following points;
Song choice; slow songs were often quite boring to watch in comparison to the faster ones because visually it wasn’t as interesting. The slower songs had more of depressing or romantic narrative that was slow moving and not as interesting to watch. However these slower songs allowed time for a range of shot types, some of which you could tell had been carefully planned. On the other hand, the song can’t be too fast as the song needs to be in synch for it to be convincing, the faster the song the harder this may be. Some songs were clearly well thought and words practiced in order for it to be convincing however there wasnt a range of shot types that matched the tone or words of the song.
Location and editing; Another point we picked up on was how important the location and editing is to the song. For example in last years version of professor greens hhdsjhs the group put in a lot of effort to find suitable locations and it showed. It fitted to the tone of the song and therefore made it interesting to watch. The editing pace also needs to match the pace of the song.
Performance; The performance of the singer is what makes the video either great or awful. The better the performance of the singer the less you begin to focus on other things going on in the video. It makes the video exciting and enjoyable to watch. The performer may feel silly doing it but after watching last years videos it is apparent that the performer really has to put themselves out there and go over the top for it to look good. This is one of the main points I have taken from last years videos and will make sure that we chose the right person for our video who is willing to perform. This leads on to casting. The person cast needs to look good on camera, have practiced the lip synching, and be willing to perform.
Narrative/ performance; I think the best videos from last year had a subtle narrative to them. In some videos I felt the shots and editing etc were focused around the narrative and this narrowed the use of different editing styles which were used well in other videos.
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