From researching existing digipaks, I have seen some aspects which are similar in each one. For example there seems to be a reoccurring theme, colour or image. In Kanye West's album there is a reoccurring image of a heart (which is related to the name of the album) and a colour theme which is used throughout. There is also an image of the artist so that the album is regocnisable on the shelf in a shop. The digipak also consists of the lyrics sheet. On the back of the album is where the information such as track list, production company and barcode can be found. None of the sides are plain, they are all colours or images. From this research I have a few ideas for my digipak. The reoccurring image/ theme would be a paper boat which is used in part of the video, the image of the artist would be one of her face so it is recognised by the audience and the inside and back cover would be location shots.
These digipaks for the albums of; Lissie, Lucy Rose and Colbie Callat, which are more similar to the genre of music that we have chosen, show the same characteristics as Kanye West's album. For example the track list, image of artist, production company etc. However there seems to be more images of the artist in these paks. I also really like Lucy Roses' CD design because it fits her style and is a bit different from the others that are often a colour with the artists name or an image of the artist. This is something I will consider when designing my own digipak.
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