Jake Nava

Jake Nava is a music video and film director.
Jake Nava is known fo his film work in music, fashion, film and sporting, with his successes lie with the video for Adele "Someone Like You" and Kanye West "Monster" which landed him 5th place in Entertainment Weekly's Top 10 Music Video Directors listing, also for 2011. After completing his film degree he filmed videos for Britney Spears and Rolling Stones, but is perhaps better known for Beyonces 'Single Ladies' and 'Crazy in Love' videos.  

Jake Navas music videos:

• Adele “Someone Like You”
• Kanye West ft Jay-Z “Monster”
• Emeli Sande “Heaven”
• Leona Lewis “Happy”
• Shakira  “Shewolf”
• Britney Spears “If U Seek Amy”
• Britney Spears “My Prerogative”
• Alicia Keys "Unthinkable" 
• Beyonce “ Single Ladies”
• Beyonce “I’m Just A Boy”
• Beyonce/Shakira “Beautiful Liar”
• Beyonce feat Jay Z “Crazy in Love”
• Beyonce feat Sean Paul “Baby Boy”
• Beyonce “Naughty Girl”
• Rolling Stones “Streets of Love”
• Kylie Minogue “Red Blooded Woman”
• Pink “Nobody Knows”
• Kelis “Milkshake”
• Usher “Burn”
• Natalie Imbruglia “Shiver”
• Robbie Williams “Lovelight”
• Mariah Carey feat Jermaine Dupri “Get Your Number”
• George Michael “Dancing with the Freaks”
• Tina Turner “Whatever You Need”
• Audio Bullys “Way Too Long”
• Lo Fidelity All-Stars ft. Pigeonhed “Battleflag”
• Mariah Carey “Shake It Off”
• Roni Size “Dirty Beats”
• Spice Girls “Holler”
• System of a Down "B.Y.O.B."
• Mark Morrison “ Return of the Mack”
• Misty Morrison “Got Me A Feeling”
• Miss Dynamite “Dy-na-mi-tee”

Emeli Sande - Heaven




Adele - Someone Like You


These two videos show similar characteristics. For example both videos show the main artist in a simple location and with simple colours and little narrative.
Neither videos contain voyeurism which Goodwin says is important for selling an artist, however this video sells the artist and is still visually captivating without objectifying women which makes Jake Nava a commendable director.
Both videos have the artist singing all the way through so the main focus is on them. This is apparent in other Jake Nava videos such as Britney Spears “If U Seek Amy” and Pink “Nobody Knows”.
The camera work is quite fluid and is hand held making it feel realistic making the audience feel close to the artist. There are a lot of close ups in the video in order to sell the artist and again to make the audience feel close to them.
The pace of the editing is quite slow making it feel quite intense and emotional.

Kanye West "Monster" again is quite intense and along with a lot of the videos does not include special effects. 
The visuals of his videos match the lyrics for example in 'Shake You Off' and 'Milkshake'.